Designer and Curator Ellen Lupton on How Storytelling Shapes Design

Visual communication may seem to require an advanced degree in art or technology. It turns out, though, that your favorite app shares many characteristics with the classic elements of Greek tragedy. Everything it takes to tell a good story—stirring emotion, building empathy, integrating form and language—is also key to good design. No one knows this better than designer and Cooper Hewitt curator Ellen Lupton. For CHF, Lupton will help us understand the psychology of visual perception from a narrative point of view.