Widely considered one of the parents of modern iconography, Lance Wyman specializes in wayfinding systems: that is, signs, symbols, and other visual cues that help people navigate human-made environments (i.e., commuter train cities, museums, walkways, zoos, etc.). Wyman’s career took off when at the age of 29, he won a design contest, landing him the incredible job of designing the graphics for the 1968 Olympic Games in Mexico City. Since then, he has been “penetrating the collective consciousness”; spurring visual dialogues between people and their surroundings; and reinforcing the notion that even the most minimal visual elements, like the icons on your phone, can be capable of transmitting surprisingly effective messages.